New business

Have you done your homework?

Autores/as

  • João M. S. Carvalho Instituto Universitário da Maia

Palabras clave:

entrepreneurship, business models, basic business creation model, value model

Resumen

This paper intends to present a new business canvas that can help entrepreneurs doing their homework before starting a new venture. The Basic Business Creation Model (BBCM) acts like an acid test validating or not the new idea. It can be used as a pedagogical tool as well as a first approach to a new project. With a few steps it is possible to structure the business and assess its economic viability. More, the model makes the entrepreneur decide and act based on a strategic reflection upon the critical factors to be succeeded, and it develops a new insight about the value model that underlies any business.

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Biografía del autor/a

  • João M. S. Carvalho, Instituto Universitário da Maia

    Professor doutor. Instituto Universitário da Maia, Portugal. CICS.NOVA.UMinho / UNICES-ISMAI.

Publicado

2017-01-01

Número

Sección

Artigos

Cómo citar

CARVALHO, J. M. S. New business: Have you done your homework? Revista Hipótese, v. 3, n. 4, p. 25–35, 1 ene.2017.

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